Ed Reuben's Internet Business Blog

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Joint ventures are a partnership undertaken between two or more businesses for mutual gain.

To have a joint venture partner you have to seek out website businesses that is related to the products or services you are selling. After you found one, the hard part comes next. How do you convince them to have a joint venture?

You first have to write proposals. Joint venture proposals are a formal way of saying to your partner “Let’s make a deal and be partners.”

Joint venture proposals are far more successful in obtaining partners if they are brief, and to the point proposals. Remember that you are dealing with people that are same as you are. A ten-page proposal will simply not cut-it. It can become boring for the reader to read all the corporate jargon that is isn’t easy to understand, therefore, rejecting your proposal.

The first thing you have to remember to write in your proposal is the most common question of a potential partner. Whether they are an article publisher, a competing business owner or even if they are the CEO of some huge corporation, they will usually ask in different ways “What’s in it for me?”

They will often ask and wonder how your proposed joint venture will benefit them or their company.

Remember that people likes to take advantage, so explaining to them the benefits for their company a joint venture can give is very important to approve their partnership. Explain each benefit in detail and also in simple terms to get their attention.

It is very important that the benefit you offer them is accurate and also highly beneficial to their clients. Explain to them that it is very lucrative for your partners to have joint ventures. If you’re an experienced negotiator, you’ll know that giving them what they want to hear is best. And also keep in mind that it is always not about the money.

Now that you have an idea on how to write a proposal, now it’s time on how to write you proposal so that it gets the attention of your potential partner and not turn you down.

Research about your potential partner; determine what their specific need for their business. Look at their websites and look for their company mission or goal. This will reveal what your potential partner wants in a joint venture..

Make an offer they cannot refuse. The key again here is research. Try to find out what they want. Also, make it seem like they get more profit that you will. You will have to make it look like they have all the advantages and you are only asking for a few reasonable things. This will work for you in the long run, if your partner have many clients, it is possible that some of them may buy from your website and also you get free targeted internet traffic.

Make the proposal as easy to read as possible. Getting that illusive “yes” can be very easy if you keep your proposal brief and to the point. Include in your proposals their benefits. This is because many people are naturally lazy readers; they do not want to read technical terms that may seem so complicated and hard to understand. Tell them in your proposal formally that they are sitting on a gold mine.

Make your proposals personal. Relate to your potential partner as much as possible and avoid impersonal proposals. Impersonal proposals will only get a one second look from a potential partner and throws it away. Try to relate to your potential partners by giving them the same goals or missions as their company that you would like to achieve. If you really want to make an impression, send the proposal by hard copy through “snail mail”. It can look very professional and attractive.

Build a relationship with your potential partner. Most businesses will only do business with you if they know you well enough to trust you. Try to relate to your potential partners through your proposal.

In your proposal, add a sense of urgency, it’s no use that you will have to wait a long time just to hear them say no. However, write it in a discreet way, do not point out to them that you are in a hurry. It could lead them to think that you are overbearing, deceptive and unrealistic.

Related articles

• Get your Online Business Started through Joint Ventures
• How to become unsuccessful in joint venture marketing

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Are you starting a web site solely for the purpose of online business? Well, it would be great to take advantage of the affiliate programs being introduced nowadays.

You can bet on it, you just need to look for reliable affiliate program software and this will get your product or service in front of thousands target customers within a space of a few hours.

Once you have chosen and finished loading the most applicable affiliate program on your website, your next move should be to give it a jump-start. Others would gladly spend enough money necessary to promote and advertise their products and services and affiliate partnership options. However, starting an online business is tough enough, without the added costs.

Stop fretting about limited advertising budgets! Joint ventures scheme will guarantee to jump-start your affiliate program without you having to spend a single cent on advertising. Haven't heard of joint ventures yet? Then perhaps this article can help you.

A joint Venture is striking up a partnership or collaboration with a fellow webmaster with the bargain of mutual gains, especially in profits and profit sharing. How that would help promote your products to thousands of target customers, you may ask.

Well, though joint venture's process is this simple, it is a powerful marketing strategy because, once your online business web site strike up a partnership with another web site, they already allow you to leverage the web assets of your partner site.

If your partner has Opt-in Lists or high traffic capability, then you also stand to benefit from these features. Leverage is a powerful marketing concept. Joint ventures utilize this to create a strong bonded relationship and goodwill among other companies, especially those with established people that are your potential customers/clients.

Joint venture's main draw is that there can be no losing situation by applying it. You and your joint venture partner leverage each other's assets and resources for mutual benefits. It is a total win-win solution. You gain customers, your joint venture partner win, and your customers and subscriber's win.

You do not have to spend too much or even risk failure. You will not be risking anything ones a scheme has a total win-win solution. You also give a chance for your products to be marketed using other people's resources. Once your joint venture partner is an established website already, you gain a very fast way of marketing your products and services.

Joint venture can also bring you new subscribers and customers without you having to spend anything. You get to leverage your partner's web traffic and let your products and services be exposed to their existing subscribers and customers. For a starting web site, it is a struggle to increase traffic, by doing joint venture. You get necessary traffic and attract potential customers by the thousands.

When you campaign for joint venture deals with other web sites, select them carefully. As much as possible, do not limit your options on non-competitors. Make sure however, that they are indexed in Google. Cut deals with competitors and see if they grab the opportunity, too.

In choosing the joint venture partner, it is necessary to have a plan. Choose those websites related to your online business website. Take the time to locate those that sell to your target market. Consider also what products or services they are selling. Be clear about the attributes you seek in a partner. Also, in negotiating with your potential partners, always be prepared for that give and take scheme.

Once you have picked out the more related ones, then you can e-mail or chat with them regarding your proposal to strike up a joint venture deal. Offer them your products and services, complementary to theirs. You will find it easy to find companies that will gladly have you as their joint venture partner once your web site is reputable and your company is credible enough.

Once you got web sites that accepted your joint venture proposal, then it is necessary to make it a success for both of you. You need to clear up each other's goals for the partnership.

You can also do a joint venture endorsement marketing, especially if you want to host products. In order to be successful in this scheme, you must build a strong relationship with your customers. You can also team up with hosts that have good relations with their audience, if you are going to be the beneficiary.

Joint venture partnership no only help in driving traffic to both your sites, you can also help each other in increasing search engine rankings. You can trade links. You can also contact ezine publishers and enter into a list building joint venture deal with them.

You can strike up with many other joint venture deals. All you need is a little creativity and practicality.

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Joint ventures is the most favored and easiest way of increasing sales and cash flows. Nowadays, almost everybody knows that finding a good joint venture is the answer to getting online success.

But why is it that some people are not using this strategy for their online business? Why were they not able to make their joint ventures work?

The reasons is may be because…

1. Not offering your joint ventures. Are you just sitting there and waiting for a potential partner to just come up to you and tell you that they want to get into joint ventures with you?

Unless you give them something they will not be able to resist, most partners are not looking forward to your offer.

You obviously have to put in some time to think up a good offer. But then, all this will be worth the effort once you have your joint ventures up and rolling. As with every business, it take commitment and dedication to be able to get where you want to go. Nothing will be achieved in not trying.

2. Not following up. You are probably discouraged already because you have not heard from all that you have sent proposals to. Did it ever occur to you to follow up on those?

Joint ventures is sometimes considered spam because of the way they are being sent. So chances are, the ones who have received yours may have had that same thought and thrashed your proposals with all the rest.

Following up is the solution. The possibility that your potential customers will notice you is very much high when you follow up regularly. Based on the experience of joint ventures marketer, it takes a second or third email to get a response.

A combination of a follow-up email and a telephone call has also been known to get higher response rates. This is an option worth considering. 

3. Not personalizing your joint venture offer. If your proposal does not speak directly to your readers, it probably will not succeed. That is one of the reasons why you should allot some time when creating a joint venture proposal.

It would be best to get to know more about the person and the business he or she is running. Go over to their site and check out what they are all about. This way, you can offer them a proposal that is crafted especially for them.

Mention some of the things you have seen on their site so they will know that you are really putting on time and effort in getting to know them.

4. A joint venture partner is worlds apart from joint ventures affiliate. The commissions you are offering your affiliates should not be the same as the commission will offer your partner. When you offer higher commissions to them, it will increase your chances of them accepting your proposal.

The standard commissions offered to joint venture partners should be more than 50 percent.

5. Targeting your kind. Do not be overconfident and try to large and stable businesses. The probability of them accepting you is very slim. Try out several businesses similar as yours or smaller than you are. By partnering with them, you can build a good track record about you and your success. Once you have done this, you can then go on and approach bigger companies.

Take into account that large businesses are also facing large problems. If they are that successful, they might already have the same products and services that you are offering. And their customers are already happy with what they have.

But if you feel that you have something unique and worthwhile to offer them, why not try? You have got nothing to lose by trying. At least you tried rather than just think of what could have been.
Now that you have a basic knowledge of what and what not to do with your joint venture proposal, you may want to rethink your strategy. It is best to try out different strategies and see which ones will work best for you.

Keep in mind that this is your joint venture and its future that you are giving out. Be sure to always think hard before making a final decision.

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